WEBVTT 00:00:01.666 --> 00:00:05.498 BUSINESS AND TALKS OF BOYCOTTS AFTER HER FATHER'S COMMENTS 00:00:05.632 --> 00:00:09.298 ABOUT WOMEN. JOINING ME SHEILA FROM THE NEW 00:00:09.432 --> 00:00:10.765 YORKER. IS HER BUSINESS IN TROUBLE? 00:00:10.899 --> 00:00:14.265 >> IVANKA FIGURED SOMETHING OUT A LOT OF PEOPLE HAVE IN THE 00:00:14.433 --> 00:00:17.265 PAST. TRYING TO PROFIT OFF OF THE 00:00:17.433 --> 00:00:20.765 ANXIETIES OF YOUNG PROFESSIONAL WOMEN IS ACTUALLY REALLY 00:00:20.932 --> 00:00:22.865 LUCRATIVE. SO SHE BUILT UP A CLOTHING AND 00:00:22.999 --> 00:00:25.098 SHOE LINE. A HUGE SOCIAL MEDIA PRESENCE AND 00:00:25.232 --> 00:00:28.665 THIS BOOK COMING OUT IN THE WINTER THAT IS TRYING TO CAST 00:00:28.799 --> 00:00:32.199 HERSELF AS A NEW SORT OF GURU TO WORKING WOMEN IN AMERICA, SORT 00:00:32.366 --> 00:00:36.199 OF LIKE A NEW CHERYL SANDBERG. AND SHE'S HAVING A REALLY HARD 00:00:36.333 --> 00:00:40.498 TIME RECONCILING THE SORT OF FEMINIST MODERN IMAGE OF THAT 00:00:40.632 --> 00:00:43.299 BRAND WITH SOME OF WHAT'S GOING ON WITH HER FATHER'S CAMPAIGN 00:00:43.466 --> 00:00:45.732 AND SHE'S BEEN VERY INVOLVED, AS YOU KNOW. 00:00:45.866 --> 00:00:48.399 >> VERY RECENTLY, SHE'S MADE IT CLEAR SHE'S NOT A SURROGATE. 00:00:48.566 --> 00:00:51.099 SHE'S SIMPLY A DAUGHTER. DOES THAT WORK? 00:00:51.266 --> 00:00:57.065 EARLY DAYS IN THE CAMPAIGN, SHE AND JARED KUSHNER FLANKED DONALD 00:00:57.199 --> 00:01:00.198 TRUMP EVERYWHERE SHE WENT. SHE HERSELF MET WITH PAUL RYAN. 00:01:00.332 --> 00:01:03.899 HOW DO YOU SAY, I'M NOT A CENTRAL MEMBER OF THIS CAMPAIGN? 00:01:04.066 --> 00:01:07.532 I'M JUST A DAUGHTER WHEN YOU MEET WITH PAUL RYAN. 00:01:07.666 --> 00:01:10.032 >> I THINK SHE'S TRYING TO MAKE A REALLY AWKWARD ARGUMENT TO BE 00:01:10.200 --> 00:01:12.132 HONEST. I HEARD HER SPEAK LAST WEEK AND 00:01:12.300 --> 00:01:14.098 SAID, YES, I'M JUST THE DAUGHTER. 00:01:14.232 --> 00:01:17.832 I'M NOT INVOLVED WITH POLICY. SHE MADE SHE MADE AN EXCEPTION 00:01:17.966 --> 00:01:22.099 WHEN IT CAME TO MATERNITY LEAVE AND CHILD CARE WITH THIS 00:01:22.233 --> 00:01:25.532 PROACTIVE ROLE BUT THE FACT IS THAT SHE'S ALLOWED HERSELF TO BE 00:01:25.700 --> 00:01:28.099 USED FRONT AND CENTER BY THE DONALD TRUMP CAMPAIGN. 00:01:28.233 --> 00:01:30.299 SHE WAS CAMPAIGNING IN GEORGIA YESTERDAY. 00:01:30.433 --> 00:01:33.665 SHE PLANS TO BE IN FLORIDA TODAY. 00:01:33.833 --> 00:01:36.232 SHE'S APPEARED IN CAMPAIGN ADS DEFENDING HIS VIEWS TOWARDS 00:01:36.366 --> 00:01:39.165 WOMEN SAYING HE'LL MODERNIZE THE LABOR LAWS. 00:01:39.333 --> 00:01:42.765 SO I THINK SHE'S TRYING TO MAKE A DIFFICULT ARGUMENT THAT SHE'S 00:01:42.933 --> 00:01:46.065 NOT A SURROGATE BUT IS THE DEFINITION OF SURROGATE AND ONE 00:01:46.199 --> 00:01:50.398 OF THE STRONGEST ASSETS ON THE TRAIL, I THINK. 00:01:50.532 --> 00:01:54.265 >> IS THIS ARGUMENT WORKING? >> WELL, THERE IS A CAMPAIGN 00:01:54.399 --> 00:01:58.799 UNDER WAY TO SORT OF START A BOYCOTT OF HER BRAND AND A 00:01:58.933 --> 00:02:06.932 HASHTAG STARTED TRENDING ON TWITTER SAYING #GRABYOURWALLET 00:02:07.066 --> 00:02:11.065 BASED ON TRUMP'S OBSCENE LINE. >> THERE'S BOYCOTTS. 00:02:11.199 --> 00:02:12.599 LIKE, ANYBODY ON TWITTER CAN START A HASHTAG. 00:02:12.766 --> 00:02:14.965 I HATE YOU. YOU SUCK IT. 00:02:15.099 --> 00:02:18.298 HOW REAL IS THIS BOYCOTT? PUT IT IN PERSPECTIVE. 00:02:18.432 --> 00:02:20.898 SHE'S A VERY SUCCESSFUL BRAND. >> SHE IS. 00:02:21.032 --> 00:02:23.165 IMMENSELY SUCCESSFUL. A VERY SMART ENTREPRENEUR. 00:02:23.299 --> 00:02:26.132 SO I THINK THE PROBLEM FOR HER IS THAT WHEN A WOMAN GOES TO BUY 00:02:26.266 --> 00:02:29.865 A PAIR OF SHOES TO WEAR TO HER FIRST JOB OUT OF COLLEGE, 00:02:29.999 --> 00:02:33.065 THERE'S GOING TO BE A MOMENT WHERE SHE PAUSES AND SAYS, DO I 00:02:33.199 --> 00:02:37.599 WANT TO BE SEEN WEARING A TRUMP PIECE OF CLOTHING AND THAT 00:02:37.766 --> 00:02:41.332 HESITATION IS JUST NOT WHAT YOU WANT WHEN YOU SELL A MASS 00:02:41.433 --> 00:02:43.032 CLOTHING LINE. THE QUESTION FOR HER AS A 00:02:43.166 --> 00:02:46.365 BUSINESS PERSON, ARE THERE NEW CONSUMERS THAT ARE GOING TO BE 00:02:46.499 --> 00:02:54.232 DRAWN TO HER BRAND TO PERHAPS OFFSET THIS GROUP WHO MAY BE 00:02:54.400 --> 00:02:57.799 HESITATING BECAUSE OF THE NEGATIVE SENSE ABOUT HER ROLE IN 00:02:57.933 --> 00:02:59.832 TRUMP'S CAMPAIGN AND SOME OF THE THINGS HE SAID ABOUT TRUMP'S 00:03:00.000 --> 00:03:02.998 WOMEN. >> ANY RETAILERS DROPPING 00:03:03.132 --> 00:03:05.299 IVANKA? WE KNOW MACY'S TOOK ISSUE WITH 00:03:05.466 --> 00:03:10.099 DONALD TRUMP ITEMS A YEAR AGO WHEN HE MADE COMMENTS ABOUT 00:03:10.233 --> 00:03:11.599 MEXICO. >> NONE YET. 00:03:11.733 --> 00:03:19.332 NOW, HER CLOTHING IS SOLD AT MACY'S, AS YOU MENTIONED, 00:03:19.466 --> 00:03:22.665 ZAPPOS, LORD AND TAYLOR BUT ENCOURAGED TO WRITE LETTERS TO 00:03:22.799 --> 00:03:26.732 THE RETAILERS AND TELL THEM THEY'RE UNHAPPY THAT THEY'RE 00:03:26.866 --> 00:03:29.598 CARRYING HER LINE. >> IVANKA SAID SHE LIVES THE 00:03:29.732 --> 00:03:33.132 BRAND AND EVERY TIME, SHE'S WEARING HER CLOTHES AFTER SHE 00:03:33.266 --> 00:03:35.832 SPOKE AT THE RNC. WENT OUT THERE AND SAID, YOU CAN 00:03:35.966 --> 00:03:40.265 BUY MY DRESS, X, Y, Z, BUT MELANIA. 00:03:40.399 --> 00:03:46.732 THE WHITE DRESS SHE WORE AT THE CONVENTION, HER BOW BLOUSE. 00:03:46.866 --> 00:03:49.932 I'VE NEVER SEEN MELANIA WEAR IVANKA. 00:03:50.066 --> 00:03:52.165 >> SHE'S NOT THE TARGET AUDIENCE.ENCE. 00:03:52.333 --> 00:03:55.132 IVANKA IS GOING FOR A YOUNGER DEMOGRAPHIC. 00:03:55.266 --> 00:03:59.065 SORT OF A WOMAN AT THE BEGINNING OF HER CAREER AND IVANKA HAS 00:03:59.199 --> 00:04:03.765 BEEN CLEVER AND DONE SOMETHING MANY MEMBERS OF THE FAMILY. 00:04:03.933 --> 00:04:06.365 SHE'S TURNED EVERY POLITICAL MOMENT INTO A BUSINESS 00:04:06.499 --> 00:04:08.832 OPPORTUNITY. SHE APPEARS IN HER OWN DESIGNS 00:04:08.966 --> 00:04:11.732 AND THEN YOU CAN GO ONLINE AND BUY THEM. 00:04:11.866 --> 00:04:14.532 IT'S VERY EASY. >> MAYBE SHE COULD SELL THEM TO