WEBVTT

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THIS CAMPAIGN NARRATIVE ALL

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THROUGH THE WEEK, CHUCK.

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>> YOU KNOW, I DO WANT TO PLAY

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THIS NEW AD THE BIDEN CAMPAIGN

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IS OUT WITH THAT BOTH BIDEN AND

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HARRIS APPEAR IN THAT TRIES TO

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ADDRESS THIS ISSUE IN THE BLACK

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COMMUNITY AND POLICE BRUTALITY.

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LET ME PLAY A CLIP OF IT AND ASK

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YOU MORE ABOUT IT ON THE OTHER

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SIDE.

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>> WHY IN THIS NATION DO BLACK

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AMERICANS WAKE UP KNOWING THEY

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CAN LOSE THEIR LIFE IN THE

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COURSE OF JUST LIVING THEIR

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LIFE?

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>> PART OF THE POINT OF FREEDOM

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IS TO BE FREE FROM BRUTALITY.

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FROM INJUSTICE.

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FROM RACISM.

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AND ALL OF ITS MANIFESTATIONS.

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>> WE HAVE TO LET PEOPLE KNOW

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THAT WE NOT ONLY UNDERSTAND

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THEIR STRUGGLE, BUT THEY

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UNDERSTAND THE FACT THEY DESERVE

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TO BE TREATED WITH DIGNITY.

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THEY’VE GOT TO KNOW WE’RE

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LISTENING.

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>> MIKE, IN MY HISTORY OF --

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LOOK, I’VE GOT MY OWN MENTAL

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ARCHIVE OF TELEVISION ADS IN

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PRESIDENTIAL CAMPAIGNS.

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I AM TRYING TO REMEMBER ONE

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WHERE BOTH THE TOP TWO ON THE

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TICKET WERE PART OF A VOICEOVER

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IN THAT WAY.

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PART OF A NARRATION OF THE AD.

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IT’S A DIFFERENT KIND OF AD.

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>> YEAH.

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THAT’S RIGHT, CHUCK.

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I WAS STRUCK BY THE EXACT SAME

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THING.

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BUT I’M ALSO STRUCK BY THE FACT

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THAT JOE BIDEN IS HERE IN

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KENOSHA WITHOUT KAMALA HARRIS.

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THAT THIS IS A VISIT THAT IS

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JUST FOR HIM.

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BUT THIS IS PART OF A NEW BLITZ

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OF ADVERTISING THAT THE BIDEN

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CAMPAIGN IS DOING.

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YOU’RE SEEING THEM HIT DIFFERENT

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AUDIENCES WITH DIFFERENT

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MESSAGES.

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THERE’S AN AD ABOUT SOCIAL

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SECURITY BEING PUT AT RISK.

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YOU CAN EXPECT SOME OF THOSE

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STATES WHERE THAT MIGHT BE

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AIRING MORE.

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FLORIDA, ARIZONA, BIG RETIREMENT

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COMMUNITIES.

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AND THEN, OF COURSE, THAT AD

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PLAYING ON CABLE AND ESPECIALLY

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TARGETING NETWORKS WITH HEAVY

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VIEWERSHIP AMONG

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AFRICAN-AMERICAN VIEWERS.

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BUT IT SPEAKS TO --THE ROLE THEY

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SEE KAMALA HARRIS PLAYING.

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HE HAD INCREDIBLE SUPPORT WITH

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AFRICAN-AMERICAN VOTERS THAT

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PLAYED TO HIS STRENGTH TO WIN

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THE NOMINATION BUT IT’S THE

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YOUNGER DEMOGRAPHIC OF

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AFRICAN-AMERICAN VOTERS WHO HAVE