ORIGINAL DIET SODA BUT AFTER NEARLY 60 YEARS TAB IS DISAPEEING FROM
STORES.
KEVIN TIBBLES ON THE
END OF AN ERA.
>> Reporter: OFF THE
EFFERVESCENCE OF AN
ERA IN A CAN.
TAB WAS YOUNG, HIP AND
FASHIONABLE.
THE SWINGING ’60s
WITHOUT THE CALORIES.
AND COKE’S FIRST TO
RAY INTO DIET COLA.
>> YOU WERE PROBABLY
FEMALE, YOU WERE
PROBABLY YOUNG AND SAW
YOURSELF AS VIBRANT
AND UPWARDLY MOBILE.
>> Reporter: TODAY THE
SODA POP TIMES, THEY
ARE A-CHANGING AND
AFTER MORE THAN A
CENTURY TAB IS GETTING
CANNED.
COKE IS FOCUSING ON
THE BIG SELLERS.
SWEETSENNED WITH
SACCHARIN FOR MANY
LET’S SAY IT WAS AN
ACQUIRED TASTE.
BUT THOSE WHO LIKED IT
LOVED IT.
TAB AALCOHOLICS FROM
THE ’60s AND ’70s ARE
THE REASON COKE KEPT
IT HANGING AROUND SO
LONG.
>> ONCE PEOPLE
ACQUIRED THE TASTE
THEY SEEM TO BE RABID
ABOUT IT.
>> Reporter: BUT ALAS
THE ’60s ARE GONE AND