WEBVTT 00:05.539 --> 00:06.305 >>> WE’RE BACK NOW 00:06.307 --> 00:07.407 >>> WE’RE BACK NOW WITH THE NEWEST ENTRY 00:07.408 --> 00:08.965 >>> WE’RE BACK NOW WITH THE NEWEST ENTRY IN THE GROWING MARKET 00:08.976 --> 00:10.434 WITH THE NEWEST ENTRY IN THE GROWING MARKET FOR WEIGHT LOSS DRUGS. 00:10.445 --> 00:12.235 IN THE GROWING MARKET FOR WEIGHT LOSS DRUGS. IT’S CALLED ZEPBOUND, 00:12.246 --> 00:15.939 FOR WEIGHT LOSS DRUGS. IT’S CALLED ZEPBOUND, AND TODAY ITS MAKER 00:15.950 --> 00:17.818 IT’S CALLED ZEPBOUND, AND TODAY ITS MAKER ELI LILLY ANNOUNCED A 00:17.852 --> 00:18.742 AND TODAY ITS MAKER ELI LILLY ANNOUNCED A NEW PROGRAM TO MAKE 00:18.753 --> 00:19.710 ELI LILLY ANNOUNCED A NEW PROGRAM TO MAKE THIS AND OTHER DRUGS 00:19.721 --> 00:21.611 NEW PROGRAM TO MAKE THIS AND OTHER DRUGS EASIER TO GET. 00:21.622 --> 00:23.656 THIS AND OTHER DRUGS EASIER TO GET. MAGGIE VESPA SPOKE 00:23.658 --> 00:24.715 EASIER TO GET. MAGGIE VESPA SPOKE WITH THE CEO. 00:24.726 --> 00:25.515 MAGGIE VESPA SPOKE WITH THE CEO. >> Reporter: LYNN HAS 00:25.526 --> 00:26.216 WITH THE CEO. >> Reporter: LYNN HAS DIABETES AND HAS 00:26.227 --> 00:26.983 >> Reporter: LYNN HAS DIABETES AND HAS STRUGGLED WITH HER 00:26.994 --> 00:27.627 DIABETES AND HAS STRUGGLED WITH HER WEIGHT FOR AS 00:27.662 --> 00:28.762 STRUGGLED WITH HER WEIGHT FOR AS LISTENING AS SHE CAN 00:28.763 --> 00:29.329 WEIGHT FOR AS LISTENING AS SHE CAN REMEMBER. 00:29.330 --> 00:30.063 LISTENING AS SHE CAN REMEMBER. THE 56-YEAR-OLD 00:30.064 --> 00:30.854 REMEMBER. THE 56-YEAR-OLD ALABAMA AUTHOR SAYS 00:30.865 --> 00:31.688 THE 56-YEAR-OLD ALABAMA AUTHOR SAYS SHE BEGAN ASKING HER 00:31.699 --> 00:32.432 ALABAMA AUTHOR SAYS SHE BEGAN ASKING HER DOCTOR ABOUT OZEMPIC 00:32.467 --> 00:33.691 SHE BEGAN ASKING HER DOCTOR ABOUT OZEMPIC IN 2020. 00:33.702 --> 00:36.136 DOCTOR ABOUT OZEMPIC IN 2020. SHE SAYS HE EVENTUALLY 00:36.170 --> 00:36.993 IN 2020. SHE SAYS HE EVENTUALLY PRESCRIBED IT, BUT 00:37.004 --> 00:38.138 SHE SAYS HE EVENTUALLY PRESCRIBED IT, BUT KEPT HER ON A LOW DOSE 00:38.172 --> 00:39.663 PRESCRIBED IT, BUT KEPT HER ON A LOW DOSE FOR A YEAR, EVEN 00:39.674 --> 00:40.397 KEPT HER ON A LOW DOSE FOR A YEAR, EVEN THOUGH HER WEIGHT 00:40.408 --> 00:41.065 FOR A YEAR, EVEN THOUGH HER WEIGHT WASN’T CHANGING. 00:41.076 --> 00:41.908 THOUGH HER WEIGHT WASN’T CHANGING. SO SHE ASKED ABOUT A 00:41.943 --> 00:43.143 WASN’T CHANGING. SO SHE ASKED ABOUT A HIGHER DOSE OR OTHER 00:43.144 --> 00:43.734 SO SHE ASKED ABOUT A HIGHER DOSE OR OTHER MEDICATIONS. 00:43.745 --> 00:44.501 HIGHER DOSE OR OTHER MEDICATIONS. YOU FELT LIKE YOU 00:44.512 --> 00:45.269 MEDICATIONS. YOU FELT LIKE YOU NEEDED TO KEEP RAISING 00:45.280 --> 00:45.870 YOU FELT LIKE YOU NEEDED TO KEEP RAISING THE ISSUE? 00:45.881 --> 00:48.815 NEEDED TO KEEP RAISING THE ISSUE? >> THAT’S IT. 00:48.850 --> 00:51.742 THE ISSUE? >> THAT’S IT. I HAVE SEEN SUBMISSION 00:51.753 --> 00:53.177 >> THAT’S IT. I HAVE SEEN SUBMISSION TO ALMOST SEEM AFRAID 00:53.188 --> 00:54.612 I HAVE SEEN SUBMISSION TO ALMOST SEEM AFRAID TO BE PROACTIVE WITH 00:54.623 --> 00:56.180 TO ALMOST SEEM AFRAID TO BE PROACTIVE WITH PEOPLE WHO ARE 00:56.191 --> 00:56.781 TO BE PROACTIVE WITH PEOPLE WHO ARE OVERWEIGHT. 00:56.792 --> 00:57.581 PEOPLE WHO ARE OVERWEIGHT. I THINK THAT REALLY 00:57.592 --> 00:59.793 OVERWEIGHT. I THINK THAT REALLY IMPEDES GETTING US TO 00:59.794 --> 01:00.384 I THINK THAT REALLY IMPEDES GETTING US TO GOOD CARE. 01:00.395 --> 01:01.128 IMPEDES GETTING US TO GOOD CARE. >> Reporter: BOTH 01:01.162 --> 01:01.952 GOOD CARE. >> Reporter: BOTH OZEMPIC AND MOUNJARO 01:01.963 --> 01:02.796 >> Reporter: BOTH OZEMPIC AND MOUNJARO ARE DRUGS FOR 01:02.797 --> 01:03.820 OZEMPIC AND MOUNJARO ARE DRUGS FOR DIABETES, BUT ALSO 01:03.831 --> 01:05.032 ARE DRUGS FOR DIABETES, BUT ALSO USED OFFLAKE FOR 01:05.066 --> 01:06.557 DIABETES, BUT ALSO USED OFFLAKE FOR WEIGHT LOSS. 01:06.568 --> 01:07.324 USED OFFLAKE FOR WEIGHT LOSS. WEGOVY AND ZEPBOUND 01:07.335 --> 01:08.435 WEIGHT LOSS. WEGOVY AND ZEPBOUND ARE NOW THE TWO 01:08.470 --> 01:09.470 WEGOVY AND ZEPBOUND ARE NOW THE TWO VERSIONS OF THE DRUGS, 01:09.471 --> 01:10.261 ARE NOW THE TWO VERSIONS OF THE DRUGS, SPECIFICALLY INTENDED 01:10.272 --> 01:11.204 VERSIONS OF THE DRUGS, SPECIFICALLY INTENDED FOR FIGHTING OBESITY. 01:11.206 --> 01:13.207 SPECIFICALLY INTENDED FOR FIGHTING OBESITY. BUT AS LINDA 01:13.208 --> 01:14.031 FOR FIGHTING OBESITY. BUT AS LINDA DISCOVERED, SECURING A 01:14.042 --> 01:14.799 BUT AS LINDA DISCOVERED, SECURING A PRESCRIPTION FOR ANY 01:14.810 --> 01:15.776 DISCOVERED, SECURING A PRESCRIPTION FOR ANY OF THESE DRUGS CAN BE 01:15.810 --> 01:16.733 PRESCRIPTION FOR ANY OF THESE DRUGS CAN BE A CHALLENGE. 01:16.744 --> 01:19.303 OF THESE DRUGS CAN BE A CHALLENGE. ELI LILLY’S CEO RICKS 01:19.314 --> 01:20.080 A CHALLENGE. ELI LILLY’S CEO RICKS SAYS HIS COMPANY IS 01:20.115 --> 01:20.905 ELI LILLY’S CEO RICKS SAYS HIS COMPANY IS NOW TRYING TO CHANGE 01:20.916 --> 01:21.405 SAYS HIS COMPANY IS NOW TRYING TO CHANGE THAT. 01:21.416 --> 01:22.182 NOW TRYING TO CHANGE THAT. >> I THINK A LOT OF 01:22.183 --> 01:22.916 THAT. >> I THINK A LOT OF PEOPLE THINK OF 01:22.917 --> 01:24.341 >> I THINK A LOT OF PEOPLE THINK OF OBESITY AS AN ISSUE OF 01:24.352 --> 01:25.009 PEOPLE THINK OF OBESITY AS AN ISSUE OF WILL POWER. 01:25.020 --> 01:25.810 OBESITY AS AN ISSUE OF WILL POWER. IT’S NOT. 01:25.821 --> 01:28.655 WILL POWER. IT’S NOT. 40% OF ADULT AMERICANS 01:28.690 --> 01:29.947 IT’S NOT. 40% OF ADULT AMERICANS HAVE EXCESS WEIGHT OR 01:29.958 --> 01:30.458 40% OF ADULT AMERICANS HAVE EXCESS WEIGHT OR OBESITY. 01:30.492 --> 01:32.550 HAVE EXCESS WEIGHT OR OBESITY. THAT’S A BIG NUMBER. 01:32.561 --> 01:33.217 OBESITY. THAT’S A BIG NUMBER. >> Reporter: THE 01:33.228 --> 01:33.994 THAT’S A BIG NUMBER. >> Reporter: THE PHARMACEUTICAL GIANT 01:34.029 --> 01:35.186 >> Reporter: THE PHARMACEUTICAL GIANT TODAY LAUNCHING LILLY 01:35.197 --> 01:36.330 PHARMACEUTICAL GIANT TODAY LAUNCHING LILLY DIRECT, A WEBSITE 01:36.331 --> 01:37.798 TODAY LAUNCHING LILLY DIRECT, A WEBSITE WHERE PATIENTS CAN 01:37.799 --> 01:38.632 DIRECT, A WEBSITE WHERE PATIENTS CAN FIND A DOCTOR IN 01:38.633 --> 01:40.224 WHERE PATIENTS CAN FIND A DOCTOR IN PERSON OR VIA 01:40.235 --> 01:42.636 FIND A DOCTOR IN PERSON OR VIA TELEHEALTH WHO CAN IF 01:42.637 --> 01:43.760 PERSON OR VIA TELEHEALTH WHO CAN IF APPROPRIATE PRESCRIBE 01:43.771 --> 01:44.806 TELEHEALTH WHO CAN IF APPROPRIATE PRESCRIBE CERTAIN MEDICINES, 01:44.840 --> 01:46.064 APPROPRIATE PRESCRIBE CERTAIN MEDICINES, AMONG THEM ZEPBOUND 01:46.075 --> 01:47.041 CERTAIN MEDICINES, AMONG THEM ZEPBOUND WHICH CAN THEN SHIP 01:47.042 --> 01:48.142 AMONG THEM ZEPBOUND WHICH CAN THEN SHIP DIRECTLY TO THE 01:48.143 --> 01:48.833 WHICH CAN THEN SHIP DIRECTLY TO THE PATIENT’S DOOR. 01:48.844 --> 01:49.610 DIRECTLY TO THE PATIENT’S DOOR. OBVIOUSLY THERE ARE 01:49.644 --> 01:50.434 PATIENT’S DOOR. OBVIOUSLY THERE ARE GOING TO BE QUESTIONS 01:50.445 --> 01:51.335 OBVIOUSLY THERE ARE GOING TO BE QUESTIONS FROM PEOPLE ABOUT 01:51.346 --> 01:52.269 GOING TO BE QUESTIONS FROM PEOPLE ABOUT SAFETY, ABOUT 01:52.280 --> 01:52.813 FROM PEOPLE ABOUT SAFETY, ABOUT OVERSIGHT. 01:52.848 --> 01:53.805 SAFETY, ABOUT OVERSIGHT. CAN YOU EXPLAIN THE 01:53.816 --> 01:58.218 OVERSIGHT. CAN YOU EXPLAIN THE ROLE OF PHYSICIANS AND 01:58.220 --> 01:58.810 CAN YOU EXPLAIN THE ROLE OF PHYSICIANS AND HEALTH CARE 01:58.821 --> 01:59.476 ROLE OF PHYSICIANS AND HEALTH CARE PROFESSIONALS. 01:59.487 --> 02:00.187 HEALTH CARE PROFESSIONALS. >> IT’S A CRITICAL 02:00.222 --> 02:00.912 PROFESSIONALS. >> IT’S A CRITICAL PART OF HOW THE 02:00.923 --> 02:01.579 >> IT’S A CRITICAL PART OF HOW THE WEBSITE WORKS. 02:01.590 --> 02:02.346 PART OF HOW THE WEBSITE WORKS. THESE DRUGS NEED TO BE 02:02.357 --> 02:03.023 WEBSITE WORKS. THESE DRUGS NEED TO BE USED UNDER THE 02:03.058 --> 02:03.781 THESE DRUGS NEED TO BE USED UNDER THE SUPERVISION OF A 02:03.792 --> 02:04.325 USED UNDER THE SUPERVISION OF A PHYSICIAN. 02:04.359 --> 02:05.049 SUPERVISION OF A PHYSICIAN. AND WE’RE JUST 02:05.060 --> 02:05.850 PHYSICIAN. AND WE’RE JUST OFFERING MORE CHOICE 02:05.861 --> 02:06.551 AND WE’RE JUST OFFERING MORE CHOICE IN THAT REGARD. 02:06.562 --> 02:07.328 OFFERING MORE CHOICE IN THAT REGARD. >> Reporter: ARE THESE 02:07.329 --> 02:07.952 IN THAT REGARD. >> Reporter: ARE THESE INDEPENDENT 02:07.963 --> 02:08.553 >> Reporter: ARE THESE INDEPENDENT PHYSICIANS? 02:08.564 --> 02:09.354 INDEPENDENT PHYSICIANS? WILL THEY GET ANY KIND 02:09.365 --> 02:10.321 PHYSICIANS? WILL THEY GET ANY KIND OF INCENTIVES FOR 02:10.332 --> 02:11.122 WILL THEY GET ANY KIND OF INCENTIVES FOR PRESCRIBING ZEPBOUND 02:11.133 --> 02:11.990 OF INCENTIVES FOR PRESCRIBING ZEPBOUND OR YOUR DRUGS? 02:12.001 --> 02:12.633 PRESCRIBING ZEPBOUND OR YOUR DRUGS? HOW DOES THAT 02:12.668 --> 02:13.391 OR YOUR DRUGS? HOW DOES THAT RELATIONSHIP WORK? 02:13.402 --> 02:14.635 HOW DOES THAT RELATIONSHIP WORK? >> YEAH, KEY QUESTION. 02:14.670 --> 02:15.827 RELATIONSHIP WORK? >> YEAH, KEY QUESTION. THERE IS NO FINANCIAL 02:15.838 --> 02:16.594 >> YEAH, KEY QUESTION. THERE IS NO FINANCIAL RELATIONSHIP BETWEEN 02:16.605 --> 02:17.362 THERE IS NO FINANCIAL RELATIONSHIP BETWEEN US AND THE PHYSICIANS 02:17.373 --> 02:19.306 RELATIONSHIP BETWEEN US AND THE PHYSICIANS OR THE ONLINE 02:19.341 --> 02:20.198 US AND THE PHYSICIANS OR THE ONLINE TELEHEALTH PLATFORMS. 02:20.209 --> 02:21.475 OR THE ONLINE TELEHEALTH PLATFORMS. >> Reporter: IN 02:21.477 --> 02:22.444 TELEHEALTH PLATFORMS. >> Reporter: IN CLINICAL TRIALS, 02:22.478 --> 02:23.501 >> Reporter: IN CLINICAL TRIALS, PATIENTS TAKING 02:23.512 --> 02:25.714 CLINICAL TRIALS, PATIENTS TAKING ZEPBOUND LOST 21% OF 02:25.748 --> 02:26.638 PATIENTS TAKING ZEPBOUND LOST 21% OF THEIR BODY WEIGHT. 02:26.649 --> 02:28.205 ZEPBOUND LOST 21% OF THEIR BODY WEIGHT. APPROVED BY THE FDA IN 02:28.216 --> 02:28.973 THEIR BODY WEIGHT. APPROVED BY THE FDA IN NOVEMBER, WALL STREET 02:28.984 --> 02:29.750 APPROVED BY THE FDA IN NOVEMBER, WALL STREET ANALYSTS EXPECTED TO 02:29.785 --> 02:30.808 NOVEMBER, WALL STREET ANALYSTS EXPECTED TO BRING IN BILLIONS OF 02:30.819 --> 02:31.986 ANALYSTS EXPECTED TO BRING IN BILLIONS OF DOLLARS IN SALES THIS 02:31.987 --> 02:32.477 BRING IN BILLIONS OF DOLLARS IN SALES THIS YEAR. 02:32.488 --> 02:33.588 DOLLARS IN SALES THIS YEAR. SOME CRITICS HAVE 02:33.589 --> 02:34.355 YEAR. SOME CRITICS HAVE CONCERNS, INCLUDING 02:34.390 --> 02:35.547 SOME CRITICS HAVE CONCERNS, INCLUDING THAT EASIER ACCESS 02:35.558 --> 02:36.490 CONCERNS, INCLUDING THAT EASIER ACCESS COULD MEAN MISUSE OF 02:36.492 --> 02:37.959 THAT EASIER ACCESS COULD MEAN MISUSE OF THE DRUG BY THOSE WHO 02:37.960 --> 02:39.551 COULD MEAN MISUSE OF THE DRUG BY THOSE WHO SIMPLY WANT TO LOSE A 02:39.562 --> 02:40.251 THE DRUG BY THOSE WHO SIMPLY WANT TO LOSE A FEW POUNDS. 02:40.262 --> 02:43.755 SIMPLY WANT TO LOSE A FEW POUNDS. >> THEY’RE TRY HARD TO 02:43.766 --> 02:44.823 FEW POUNDS. >> THEY’RE TRY HARD TO MAKE SURE THAT YOU CAN 02:44.834 --> 02:45.767 >> THEY’RE TRY HARD TO MAKE SURE THAT YOU CAN FIND A PATH TO 02:45.801 --> 02:46.467 MAKE SURE THAT YOU CAN FIND A PATH TO SOMETHING THEY 02:46.468 --> 02:47.224 FIND A PATH TO SOMETHING THEY ABSOLUTELY WANT TO 02:47.235 --> 02:47.769 SOMETHING THEY ABSOLUTELY WANT TO SELL YOU. 02:47.803 --> 02:48.593 ABSOLUTELY WANT TO SELL YOU. THAT CREATES AT LEAST 02:48.604 --> 02:49.461 SELL YOU. THAT CREATES AT LEAST THE APPEARANCE OF 02:49.472 --> 02:50.604 THAT CREATES AT LEAST THE APPEARANCE OF CONFLICT OF INTEREST. 02:50.606 --> 02:51.272 THE APPEARANCE OF CONFLICT OF INTEREST. >> Reporter: 02:51.273 --> 02:52.063 CONFLICT OF INTEREST. >> Reporter: ZEPBOUND’S LIST PRICE 02:52.074 --> 02:52.807 >> Reporter: ZEPBOUND’S LIST PRICE IS JUST OVER A 02:52.808 --> 02:54.275 ZEPBOUND’S LIST PRICE IS JUST OVER A THOUSAND DOLLARS FOR A 02:54.276 --> 02:55.109 IS JUST OVER A THOUSAND DOLLARS FOR A MONTH’S SUPPLY AND IS 02:55.111 --> 02:56.435 THOUSAND DOLLARS FOR A MONTH’S SUPPLY AND IS NOT COVERED BY 02:56.446 --> 02:57.202 MONTH’S SUPPLY AND IS NOT COVERED BY MEDICARE OR MANY 02:57.213 --> 02:58.647 NOT COVERED BY MEDICARE OR MANY INSURANCE PLANS. 02:58.681 --> 02:59.838 MEDICARE OR MANY INSURANCE PLANS. RICK SAYS DIRECT 02:59.849 --> 03:01.215 INSURANCE PLANS. RICK SAYS DIRECT ACCESS VIA THE NEW 03:01.217 --> 03:01.907 RICK SAYS DIRECT ACCESS VIA THE NEW SITE ISN’T ABOUT 03:01.918 --> 03:02.483 ACCESS VIA THE NEW SITE ISN’T ABOUT BUSINESS. 03:02.518 --> 03:03.518 SITE ISN’T ABOUT BUSINESS. >> THIS IS ABOUT 03:03.519 --> 03:04.242 BUSINESS. >> THIS IS ABOUT PATIENT SUCCESS. 03:04.253 --> 03:05.010 >> THIS IS ABOUT PATIENT SUCCESS. OUR SALES WOULD BE THE 03:05.021 --> 03:05.787 PATIENT SUCCESS. OUR SALES WOULD BE THE SAME EITHER WAY, 03:05.821 --> 03:06.844 OUR SALES WOULD BE THE SAME EITHER WAY, WHETHER WE SELL IT TO 03:06.855 --> 03:07.822 SAME EITHER WAY, WHETHER WE SELL IT TO CBS OR WALGREENS OR 03:07.823 --> 03:08.956 WHETHER WE SELL IT TO CBS OR WALGREENS OR SELL IT ON OUR 03:08.991 --> 03:09.547 CBS OR WALGREENS OR SELL IT ON OUR WEBSITE. 03:09.558 --> 03:10.291 SELL IT ON OUR WEBSITE. >> Reporter: AS FOR 03:10.326 --> 03:11.383 WEBSITE. >> Reporter: AS FOR LYNN, WHO EVENTUALLY 03:11.394 --> 03:12.794 >> Reporter: AS FOR LYNN, WHO EVENTUALLY HAD HER DOSAGE 03:12.795 --> 03:14.252 LYNN, WHO EVENTUALLY HAD HER DOSAGE INCREASED AND SAYS SHE 03:14.263 --> 03:15.597 HAD HER DOSAGE INCREASED AND SAYS SHE LOST 65 POUNDS, SHE IS 03:15.631 --> 03:16.731 INCREASED AND SAYS SHE LOST 65 POUNDS, SHE IS ALL FOR MAKING WEIGHT 03:16.732 --> 03:19.157 LOST 65 POUNDS, SHE IS ALL FOR MAKING WEIGHT LOSS MEDICATIONS MORE 03:19.168 --> 03:19.725 ALL FOR MAKING WEIGHT LOSS MEDICATIONS MORE ACCESSIBLE. 03:19.736 --> 03:21.426 LOSS MEDICATIONS MORE ACCESSIBLE. >> IT SHUTS OFF THE 03:21.437 --> 03:22.437 ACCESSIBLE. >> IT SHUTS OFF THE CONSTANT THOUGHT OF 03:22.438 --> 03:22.928 >> IT SHUTS OFF THE CONSTANT THOUGHT OF FOOD. 03:22.939 --> 03:24.106 CONSTANT THOUGHT OF FOOD. I FEEL LIKE A NORMAL 03:24.140 --> 03:24.663 FOOD. I FEEL LIKE A NORMAL PERSON. 03:24.674 --> 03:25.707 I FEEL LIKE A NORMAL PERSON. >> Reporter: A FEELING 03:25.741 --> 03:26.575 PERSON. >> Reporter: A FEELING ELI LILLY IS TRYING TO